People are always asking me how does a CATGK Gyp-Zine shoot actually work. What does it really look like on the other side. Well, in a nutshell, chaos. A CATGK family shoot is complete and utter organised chaos. No glamour here folks. It is a crazy mix of kids, sometimes animals, unpredictable weather, cots, snacks, toys, steamers, racks, cameras, props, family, makeup, music, computers and love.

Photograpaher Micheal Naumoff | Creative Directon + Styling Sheree Commerford | Creative Consultant Hayley Bonham | Hair + Makeup Molly Oakfield | Assistant Photographer Kenyon Batterson Team Everything Sam ElsomVicki EllenRory Elsom

These images are outtakes from a special collaboration being launched next week with Witchery. A perfect place to share with you all the madness it takes and a few home truths.

1. A CATGK shoot does not come to life without family. That is the number one ingredient. People you can count on and trust. People that bring a smile to your children’s faces and make the experience about adventure and curiosity. Fun and love. When this stops so do we.

2. Imagine the glamour of a Vogue shoot on location then break it down with a scene from a kindergarten or daycare centre. Add in music playing from the movie FROZEN with racks of Witchery’s spring/summer collection mixed amongst portacots and small bicycles.

3. On hand must be loads of interesting snacks and food. To keep them happy and me from falling asleep. Also to take the crew’s mind of the fact that they are clearly not on a Vogue shoot.

4  A team of friends that are understanding and easy going. Shooting children can definitely send people over the edge. I need folk who go with the flow, embrace the noise and calamity and see it as something great. Folk who don’t mind having to stop everything so mummy can take a little someone to the potty to do a poo!